Project 03 / Pop-up campaign
Slash Lab
冰沙研究室
- Format
- Food market pop-up
- Direction
- Thai-inspired fresh fruit slush
- Scope
- Banner, bilingual naming, menu posters and campaign visuals
Campaign direction
Real fruit.
Full-colour energy.
A high-impact campaign designed to stand out in a busy food-market environment. Tropical yellow, oversized fruit imagery and bilingual product names make the menu quick to scan, while Thai cultural references establish a distinctive sense of place.
